Most of the time when you’re online or watching TV you want to avoid commercials as much as you can. They’re an intrusion and they bury themselves in your mind through sheer force of repetition. But during the Super Bowl (and the lead-up to the Super Bowl), something gunny happens: you want to watch the commercials. They’re new. They have not yet worn out their welcome. Some of them are even entertaining. They have famous people getting paid the GDP of Idaho to do something silly for a few seconds.
So here are the best — or at least the weirdest/most memorable — commercials of the 2018 Super Bowl season, in case you want to voluntarily watch them. Dilly dilly.
Doritos/Mountain Dew – “Doritos Blaze vs. Mountain Dew Ice”
It’s a Song of Ice and Fire like Game of Thrones, get it? There’s a lot going on here. It’s kind of surprising it’s taken this long for Doritos and Mountain Dew to do a commercial together, since they go together like Xbox and Mom’s basement.
Amazon – “Alexa Loses Her Voice”
Do you think Jeff Bezos, Amazon CEO and richest person in the history of the world, paid himself to be in this commercial? Do you think everyone working on this commercial thought putting Jeff Bezos in was a bad idea but no one told him no because he’s the richest person in the history of the world?
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M&Ms – “Human”
This makes me want to watch It’s Always Sunny in Philadelphia, where Danny DeVito is really free to be Frank Reynolds, which is the persona he’s riffing on here.
PETA – “Redemption”
James Cromwell plays a priest who refuses to forgive a meat industry executive. James Cromwell went to jail for protesting at the site of a planned power plant and has been arrested on behalf of PETA numerous times. James Cromwell is legit.
Skittles – “Sandwich”
Skittles is doing something weird with its Super Bowl ad. My friend Kristina can explain it to you better than I can. I wonder if David Schwimmer is actually this sad in real life.
Pringles – “WOW”
Honestly, needs more Bill Hader.
Groupon – “Who Wouldn’t”
Tiffany Haddish’s story about using a Groupon to take Will and Jada Pinkett Smith on a swamp tour was so good that now she’s being paid to promote Groupon. That’s what French Montana called a “fanute.”